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Rangroots connects artisans from vulnerable communities with global markets, preserving traditional crafts while creating sustainable livelihoods.
To empower artisans from vulnerable communities by providing them with fair market access, preserving traditional crafts, and creating sustainable livelihoods that honor their cultural heritage.
A world where traditional craftsmanship is valued and preserved, where artisans receive fair compensation for their work, and where consumers understand the stories and impact behind their purchases.
"Every product we sell represents not just a beautiful craft, but a story of resilience, heritage, and hope for the future."
— Manya Khera, Founder
The journey of Rangroots began with a simple observation and a powerful vision to make a difference.
Rangroots was born from Manya Khera's school project that quickly evolved into a passionate mission. While researching traditional Indian crafts for an assignment, Manya discovered the challenges faced by artisans from vulnerable communities – prison inmates seeking rehabilitation, tribal craftspeople struggling to preserve their heritage, and senior artisans watching their generational skills fade away.
What began as academic research transformed into a platform connecting these talented artisans with appreciative global markets. Manya's vision was simple yet powerful: create a bridge between traditional craftsmanship and contemporary consumers while ensuring artisans receive fair compensation and recognition.
Today, Rangroots works with over 200 artisans across India, providing them with design guidance, quality control, marketing support, and direct market access. Each product tells a story of cultural heritage, personal transformation, and sustainable livelihood.
We believe in a holistic approach that honors tradition while embracing innovation and sustainability.
We prioritize eco-friendly, locally-sourced materials that minimize environmental impact while supporting local economies.
We ensure artisans receive fair compensation for their work and maintain ethical working conditions.
We document and celebrate traditional techniques while helping them evolve for contemporary markets.
From a school project to a thriving social enterprise, explore the key milestones in our growth.
Rangroots started as Manya's school project, focusing on documenting traditional craft techniques at risk of being lost.
Launched first collection of products at school fair, partnered with 15 artisans, and established online presence through social media.
Expanded to work with 75 artisans across three vulnerable communities. Received Young Entrepreneur Award and featured in national media.
Now working with over 200 artisans, launched e-commerce platform, and established training programs for skill development and knowledge transfer.
Every purchase creates ripple effects that transform lives and communities.
Artisans Supported
Across 18 communities in India
Women Artisans
Creating financial independence
Craft Techniques
Preserved and documented
Sustainable Materials
Eco-friendly and locally sourced
The passionate individuals behind Rangroots who work tirelessly to connect artisans with global markets.
Founder & Creative Director
Artisan Relations Director
Design & Product Manager
Community Development Advisor
Digital Marketing Manager
Cultural Heritage Expert
Social Enterprise Strategist
Sustainable Fashion Consultant
Learn about the three primary artisan communities we work with and their unique challenges and crafts.
We work with current and former inmates across several correctional facilities, providing craft training as a pathway to rehabilitation and economic independence upon release.
Skills training in leatherwork, weaving, and woodcraft
Post-release employment and entrepreneurship support
Family reintegration and community acceptance programs
We partner with indigenous and tribal communities across India to preserve their unique craft traditions while creating sustainable income opportunities.
Documentation and preservation of rare craft techniques
Market access for traditional textiles, pottery, and jewelry
Youth engagement to ensure craft continuity across generations
We support elderly master craftspeople in passing down their knowledge to younger generations while providing them with dignified income in their later years.
Apprenticeship programs pairing master artisans with youth
Digital documentation of rare techniques and cultural knowledge
Adaptive tools and workspace modifications for elderly artisans
We're proud to collaborate with organizations that share our vision and values.
Recognized for innovative approach to social enterprise
Awarded by the Cultural Heritage Foundation
Featured in National Business Magazine
Have questions about our mission, artisans, or products? We'd love to hear from you.
Rangroots Studio, 42 Craft Lane, Hauz Khas Village, New Delhi, India 110016
hello@rangroots.com
partnerships@rangroots.com
+91 98765 43210 (Mon-Fri, 10am-6pm IST)
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